About Us

We are experienced automotive professionals.

For over 45 years, Sym-Tech has been a partner to the retail automotive industry with the mandate to help improve dealership Business Office performance to ensure a positive buying experience for the customer. Sym-Tech supports dealers by providing industry-leading training programs, reliable protection products, F&I software and on-going support. Today Sym-Tech remains a privately-held and operated Canadian company serving over 600 new car dealers.

Over the decades, Sym-Tech has maintained long-standing relationships with dealers, affiliated partners and holds exclusivity agreements with industry-leading product suppliers. We are built on a foundation of dedicated people, high quality products and innovative programs. We also ensure an easy, hassle-free claims process for dealership Service Departments and end Customers.

Sym-Tech serves its dealers across Canada with dedicated District Managers and F&I Specialists who are experts in their field. Our ability to deliver increased Business Office performance to our Dealer clients and ensure transparency for the buying customer is based on 4 pillars:





Vision & Values

Our people are our most important assets.

At Sym-Tech Dealer Services, our people are our most important assets. We stay true to our company's culture and strive to maintain a strong team environment where people are encouraged to learn, develop and grow.

The success of Sym-Tech over its 45-year history has been built on the efforts and contributions of our dedicated associates, which has allowed the company to continue to grow and innovate.


To be recognized by new vehicle Dealers as a remarkable business partner and recognized by associates as a remarkable place to work, learn and grow...



  • Valuable Partnerships
  • Empower others
  • Gain trust
  • Value diversity
  • Communicate and share information


  • Encourage new ideas
  • Focus on what can be accomplished


  • Responsiveness and problem solving
  • Empower others to achieve great results


  • Carry out a plan, order, or course of action with accountability


  • Committed to continuous learning
  • Build strong relationships
  • Passionate about what we do

Senior Team

Social Responsibility

At Sym-Tech Dealer Services we recognize the importance of preserving the environment as well as helping to make our world a better place. Internally we strive to maintain a culture of learning, sharing and growing and we place high value on delivering on that philosophy to our dealers and the community.



Sym-Tech's Green Initiative is designed to directly decrease carbon emissions to help protect the environment. Our Tire-Gard® with Nitrogen Tire Inflation program is the only program in the automotive industry that is a verified ISO14064-3 Green House Gas (GHG) Reductions Project and is registered on the Canadian Standards Association (CSA) CleanProjects™ Registry. Sym-Tech's Nitrogen Tire Inflation program  increases fuel efficiency, enhances safety and, as an added bonus, can save the average driver money every year!



Sym-Tech Dealer Services is proud to support the learning of future auto-industry leaders. The Sym-Tech Automotive Scholarship provides financial assistance and a co-op position to a student enrolled in the Business Administration – Automotive Marketing/Automotive Business programs at Georgian College.


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SDS Sheets

Chris Rawson

Vice President, Participating Programs

As Vice President of Participating Programs, Chris is responsible for driving dealer performance within his division, setting and achieving business objectives and actively participating in new business acquisition.

Chris brings with him over 25 years of experience in the automotive field. Prior to joining Sym-Tech, Chris built an impressive resume with experience in dealership operations, creditor insurance, re-insurance, manufacturing and logistics.

Chris holds a Bachelor degree in Automotive Marketing Management from Northwood University in Michigan and a Business Administration Diploma in Automotive Marketing from Georgian College.

Sheldon D'Souza

Associate Vice-President, Field Operations

Associate Vice-President Field Operations, Sheldon D’Souza leads the team responsible for driving activities that support Canada’s largest dedicated F&I Sales team. As a Home Office liaise to the Field, Sheldon assists in developing and executing the strategy that drives F&I performance at Dealers, Dealer Groups and OEM clients nation-wide.

Sheldon is a proven performer, known for his commitment to excellence and his persistence in supporting the Sym-Tech organization. He brings over 8 years of F&I Industry experience to his role, including his most recent position as Director, Field Operations at Sym-Tech Dealer Services.

Sheldon graduated from the University of Mumbai in India, with a Bachelor’s Degree in Commerce. He also has a Post Graduate Certificate in Strategic Relationship Marketing from George Brown College in Toronto.

David Mildenberger

Divisional Manager, Eastern Canada

As Divisional Manager for Eastern Canada, David Mildenberger leverages over 24 years of cross-departmental Dealership and F&I experience (including 10 years as a Dealer Principal), coupled with strong financial acumen to deliver on our promise to drive F&I Performance with our Dealers and Dealer Groups.

David manages and develops Sym-Tech’s Field Team from Yonge Street east in Ontario, north to Thunder Bay, and throughout Quebec and Atlantic Canada, with a focus on bringing unique insights, recommendations and proven effective tools to growing our Dealer Partners’ business.

David holds a Bachelor of Business in Automotive Marketing from Northwood University and is a Canadian Automotive Institute General Motors Scholarship recipient.

Agnes DiLeonardi

General Counsel

As General Counsel, Agnes DiLeonardi leads our in-house Regulatory and Compliance team, with overall responsibility for Sym-Tech’s legal, compliance and privacy matters.

Throughout her career in the automotive industry, Agnes has served as corporate counsel at several OEMs including Mazda Canada, Ford Credit Canada, and Ford Motor Company of Canada’s Premier Automotive Group (Aston Martin, Jaguar Land Rover Canada and Volvo Canada).

Agnes was recently appointed a Member of the Order of Canada in recognition of her leadership in the automotive industry and for her commitment to mentoring and supporting Canadian women leaders through her work with the International Women’s Forum of Canada, a global organization with a mission to advance women’s leadership.

Agnes is very active in charitable organizations and is the volunteer President and a Founding Director of the Duke of Edinburgh Emerging Leaders’ Dialogues Canada focused on developing, peer-to-peer, critical leadership competencies.

Agnes holds a Bachelor of Business Administration degree from the Schulich School of Business and a Bachelor of Laws degree from Windsor Law School.

Derek Sloan

Executive Vice-President

As Executive Vice President, Derek is responsible for leading Sym-Tech’s Sales teams all across the country. Additionally, he and his Learning and Development team are responsible for the creation and delivery of F&I industry training content nationally to automotive specialists and Sym-Tech employees alike.

With over 22 years of automotive industry experience, Derek brings a wealth of knowledge and experience to his role at Sym-Tech. In addition to previous cross-departmental Sales and Management dealership roles, Derek previously operated as a General Manager at a multi-dealership group and as a Partner of an automotive dealership.

Derek is fluently Bilingual. His educational background includes the Automotive Program at Georgian College and Marketing at York University.

Chris Cawston, CPA, CA

President & General Manager

As President & General Manager, Chris is responsible for propelling Sym-Tech forward through strategic clarity, innovation and disciplined execution. With an emphasis on delivering performance, he is dedicated to ensuring that our dealer partners achieve success and incremental growth in their businesses.

Through exceptional executive mentorship and broad industry connections, Chris has successfully steered ventures to acknowledged market leadership in North America for more than 35 years.

Chris has a proven track record of executive leadership and is a passionate leader with strong community ties. He has sat on many corporate and community boards, including technology and service companies, multiple Sunnybrook Health Sciences Centre Boards and MaRS Discovery District, where he serves as an Advisor.

Chris holds a Bachelor’s degree in Economics and Finance from the University of Toronto as well as a CPA, CA designation.

Lindsay Duffield

Executive Vice-President

As Executive Vice President, Lindsay is responsible for execution of Sym-Tech’s Product, Marketing, OEM and Dealer Group initiatives.

Lindsay brings more than 35 years of sales, operations, financial services and general management experience in the U.S and Canada. Lindsay has worked for IBM Canada, IBM Credit, Mercedes-Benz Credit, BMW Financial Services, BMW Canada and Jaguar Land Rover Canada. Lindsay served as Director & Chairman of the Global Automakers of Canada (GAC) and has held board/committee positions for the Rotman School of Business, Automotive Business School of Canada and Holy Trinity School.

Lindsay holds an MBA from the Rotman School of Business, University of Toronto and an Honours Bachelor’s Degree in Business Administration (Co-op) from Wilfrid Laurier University.

Robin Powell

Vice-President, Marketing and Product Management

As Vice President, Marketing and Product Management, Robin Powell is responsible for delivering compelling Marketing, Product and PR solutions that create positive customer experiences while supporting profitable F&I growth for Dealers, OEMs and Sym-Tech.

To complement his comprehensive marketing and digital communications background, Robin brings to the Sym-Tech team over 15 years of cross-divisional executive experience that will be utilized to identify trends and optimize opportunities to further strengthen Sym-Tech’s position as the leader within the competitive Canadian F&I landscape.

In 2008, Robin received his Master’s in Business Management from Athabasca University and has since completed Shulich’s “e-Marketing Strategies for Success” program.

Ben Draper

Chief Information Officer

As CIO, Ben is responsible for implementing strategic IT vision and managing Sym-Tech’s technology needs.

Ben Draper has over 20 years’ experience with various industries and government agencies with a strong focus in the financial, insurance and technology sectors.

Ben’s impressive career has focused on high performance teams and organizational results within the information technology arena, including IBM, Zurich Insurance and Validus Holdings. Ben has deep international expertise in the U.S., Bermuda and U.K. He has successfully demonstrated his ability to ‘simplify the complex’ and produce creative business driven IT solutions.

Alana Sikand

Chief People & Culture Officer

As Chief People & Culture Officer, Alana is a strategic advisor to the executive team focused on building and driving the strategy and execution for all People & Culture initiatives that support Sym-Tech’s business priorities.

Alana has over 15 years of experience in effectively leading Human Resource functions in both the automotive and financial industries. She has successfully partnered with the business in developing people solutions that enable the achievement of organizational strategic objectives. Alana holds a Bachelor of Arts from the University of Waterloo and is a Certified Human Resource Leader (CHRL).

Annie Deslauriers

Vice President, Customer Experience and Operations

As Vice President, Customer Experience and Operations, Annie is responsible for ensuring that Sym-Tech delivers a seamless and exceptional experience to dealers, OEM clients and customers. This encompasses all customer and dealer support, warehouse operations and claims administration.

Bringing more than 20 years of automotive industry experience to Sym-Tech, Annie built her career at Volvo, Mazda and Hyundai with increasingly more responsible positions in sales, network development, fixed operations and customer experience. Most recently, she was the Director of Customer Service at Hyundai Auto Canada.

Annie graduated from the University of Quebec in Montreal, with a Bachelor’s Degree in Business Administration and Management Accounting. She also has a Parts & Service Management Certification from Northwood University. She is fluently bilingual.