For over 45 years, Sym-Tech has been a partner to the retail automotive industry with the mandate to help improve dealership Business Office performance to ensure a positive buying experience for the customer. Sym-Tech supports dealers by providing industry-leading training programs, reliable protection products, F&I software and on-going support. Today Sym-Tech remains a privately-held and operated Canadian company serving over 600 new car dealers.
Over the decades, Sym-Tech has maintained long-standing relationships with dealers, affiliated partners and holds exclusivity agreements with industry-leading product suppliers. We are built on a foundation of dedicated people, high quality products and innovative programs. We also ensure an easy, hassle-free claims process for dealership Service Departments and end Customers.
Sym-Tech serves its dealers across Canada with dedicated District Managers and F&I Specialists who are experts in their field. Our ability to deliver increased Business Office performance to our Dealer clients and ensure transparency for the buying customer is based on 4 pillars:
At Sym-Tech Dealer Services, our people are our most important assets. We stay true to our company's culture and strive to maintain a strong team environment where people are encouraged to learn, develop and grow.
The success of Sym-Tech over its 45-year history has been built on the efforts and contributions of our dedicated associates, which has allowed the company to continue to grow and innovate.
To be recognized by new vehicle Dealers as a remarkable business partner and recognized by associates as a remarkable place to work, learn and grow...
At Sym-Tech Dealer Services we recognize the importance of preserving the environment as well as helping to make our world a better place. Internally we strive to maintain a culture of learning, sharing and growing and we place high value on delivering on that philosophy to our dealers and the community.
Our Green Initiatives are designed to directly decrease carbon emissions to help protect the environment.
We focus on three charitable organizations for our corporate giving to ensure that our contributions can really make a difference. C.O.P.E. Service Dogs, The Salvation Army and MADD Canada are the groups we support.
The Sym-Tech partnership at Georgian College reinforces our commitment to education and training for performance development and continuous improvement in the automotive industry.
Sym-Tech is committed to helping the environment. Our Tire-Gard®with Nitrogen Tire Inflation program is the only program...More+
Sym-Tech is committed to helping the environment. Our Tire-Gard®with Nitrogen Tire Inflation program is the only program in the automotive industry that is a verified ISO14064-3 Green House Gas (GHG) Reductions Project and is registered on the Canadian Standards Association (CSA) CleanProjects™ Registry. Sym-Tech Nitrogen for tire inflation increases fuel efficiency, enhances safety and, as an added bonus, can save the average driver money every year!Less-
Mothers Against Drunk Driving (MADD Canada) is a Registered Canadian Charitable Organization, which is volunteer-driven. MADD Canada...More+
Mothers Against Drunk Driving (MADD Canada) is a Registered Canadian Charitable Organization, which is volunteer-driven. MADD Canada was formed in 1989 to create a national network of victims and concerned citizens working to stop impaired driving and to support victims of this violent crime. Sym-Tech supports MADD by raising awareness and collecting donations from internal associate events throughout the year.Less-
Sym-Tech® Dealer Services is proud to support the learning of future auto-industry leaders. The Sym-Tech Automotive Scholarship...More+
Sym-Tech® Dealer Services is proud to support the learning of future auto-industry leaders. The Sym-Tech Automotive Scholarship provides financial assistance and a co-op position to a student enrolled in the Business Administration – Automotive Marketing/Automotive Business programs at Georgian College.http://www.georgianc.on.ca/ Less-
As President & General Manager, Chris is responsible for propelling Sym-Tech forward through strategic clarity, innovation and disciplined execution. With an emphasis on delivering performance, he is dedicated to ensuring that our dealer partners achieve success and incremental growth in their businesses.
Through exceptional executive mentorship and broad industry connections, Chris has successfully steered ventures to acknowledged market leadership in North America for more than 35 years.
Chris has a proven track record of executive leadership and is a passionate leader with strong community ties. He has sat on many corporate and community boards, including technology and service companies, multiple Sunnybrook Health Sciences Centre Boards and MaRS Discovery District, where he serves as an Advisor.
Chris holds a Bachelor’s degree in Economics and Finance from the University of Toronto as well as a CPA, CA designation.
As Executive Assistant, Kelly is responsible for acting as liaison between key executives within the organization as well as managing and organizing important projects and events for the company.
Kelly brings over 18 years of experience working with high level executives. Kelly possesses an unprecedented level of dedication, professionalism and enthusiasm for Sym-Tech.
Before working at Sym-tech, Kelly worked as an Executive Assistant at both Grand & Toy and Arrow Electronics.
As CEO, Brad Wells has been instrumental in the growth and development of Sym-Tech Dealer Services for over 20 years.
Brad’s role is to provide the vision and direction for Sym-Tech Dealer Services as we drive towards the future. With a focus on delivering Dealer success, new product development, and market expansion, Brad’s leadership is the driving force behind the overall direction of the company. Brad holds a Bachelor of Arts degree from Wilfrid Laurier University and is a member of TEC and Young Entrepreneur Organization.
As Controller, Juliana manages Sym-Tech’s Finance internal operations.
Juliana holds an MBA from Oklahoma City University, a Master’s degree in Library Information Studies from McGill University as well as a Certified General Accountant (CGA) designation.
As Vice President Strategic Initiatives, Brad is responsible for overall management and operations of Sym-Tech Financial Services.
Brad brings over 20 years of senior management experience to the Sym-Tech team. Brad worked at BIC (Canada) for almost 14 years as President and COO. He developed strong international skills as Country Manager for BIC Australia and New Zealand. In all of his roles, Brad built a strong team culture which led to impressive growth.
Brad holds a Bachelor’s degree in Business Administration (BBA) from Wilfrid Laurier University, as well as a CPA, CA designation.
As Executive Vice President, Lindsay is responsible for execution of Sym-Tech’s Product, Marketing, OEM and Dealer Group initiatives.
Lindsay brings more than 35 years of sales, operations, financial services and general management experience in the U.S and Canada. Lindsay has worked for IBM Canada, IBM Credit, Mercedes-Benz Credit, BMW Financial Services, BMW Canada and Jaguar Land Rover Canada. Lindsay served as Director & Chairman of the Global Automakers of Canada (GAC) and has held board/committee positions for the Rotman School of Business, Automotive Business School of Canada and Holy Trinity School.
Lindsay holds an MBA from the Rotman School of Business, University of Toronto and an Honours Bachelor’s Degree in Business Administration (Co-op) from Wilfrid Laurier University.
As Vice President, Marketing and Product Management, Robin is responsible for delivering compelling Marketing, Product and PR solutions that provide strong customer and deliver profitable growth for Dealers, OEMs and Sym-Tech.
Powell brings with him over 15 years of broad, cross-divisional executive experience, as well as a comprehensive background in marketing and digital communications. Robin’s experience will allow him to lead his team through deep analysis of the market and help identify trends in this evolving digital world, enabling Sym-Tech to be an industry leader in all things F&I.
Powell received his Master’s in Business Management, Marketing, Operations, Human Resources and strategic Planning from Athabasca University.
As Vice President, Customer Experience and Operations, Annie is responsible for ensuring that Sym-Tech delivers a seamless and exceptional experience to dealers, OEM clients and customers. This encompasses all customer and dealer support, warehouse operations and claims administration.
Bringing more than 20 years of automotive industry experience to Sym-Tech, Annie built her career at Volvo, Mazda and Hyundai with increasingly more responsible positions in sales, network development, fixed operations and customer experience. Most recently, she was the Director of Customer Service at Hyundai Auto Canada.
Annie graduated from the University of Quebec in Montreal, with a Bachelor’s Degree in Business Administration and Management Accounting. She also has a Parts & Service Management Certification from Northwood University. She is fluently bilingual.
As CFO, Geoff is providing financial leadership and operational excellence to drive responsible business growth at Sym-Tech. He oversees reporting, risk management, compliance and the treasury functions of the company.
With over 20 years of senior financial experience, Geoff’s background complements Sym-Tech’s business model. He has held executive finance roles in both insurance and automotive industries where he developed senior-level business acumen and operational expertise required to grow the company. Geoff holds an Honours Bachelor of Commerce degree from McMaster University and a CPA, CA designation.
As Director of Finance, Anna is responsible for providing leadership and strategic direction to the finance team and communicating key business insights to management and business partners.
Anna brings more than 13 years of extensive financial analysis and reporting experience. She possess strong skills in developing, monitoring and interpreting key operating metrics and trends. Previously, Anna worked in the healthcare industry holding various progressive Finance roles.
Anna holds a BA from York University, an MBA from Wilfrid Laurier University, as well as a CPA, CMA designation.
As CIO, Ben is responsible for implementing strategic IT vision and managing Sym-Tech’s technology needs.<
Ben Draper has over 20 years’ experience with various industries and government agencies with a strong focus in the financial, insurance and technology sectors.
Ben’s impressive career has focused on high performance teams and organizational results within the information technology arena, including IBM, Zurich Insurance and Validus Holdings. Ben has deep international expertise in the U.S., Bermuda and U.K. He has successfully demonstrated his ability to ‘simplify the complex’ and produce creative business driven IT solutions.
As Chief Human Resources Officer, Alana is a strategic advisor to the executive team focused on building and driving the strategy and execution for all HR Program and Culture initiatives that support Sym-Tech’s business priorities.
Alana has over 15 years of experience in effectively leading Human Resource functions in both the automotive and financial industries. She has successfully partnered with the business in developing people solutions that enable the achievement of organizational strategic objectives. Alana holds a Bachelor of Arts from the University of Waterloo and is a Certified Human Resource Leader (CHRL).
As Vice President Sales, Royce is responsible for managing Sym-Tech’s field sales team, managing front end sales as well as developing and executing sales strategies and initiatives.
Royce has over 30 years of automotive and senior leadership experience. He brings team leadership, sales management and training expertise as well as exceptional dedication to driving dealership F&I performance.
Royce’s extensive automotive and finance & insurance background includes 13 years at JM&A Group, Northern Portfolio and over a decade in the retail automotive industry.
Royce is a graduate of Southwestern Oklahoma State University, where he studied Business, Computer Science and Business Psychology.
As Vice President, Sales and Training, Derek is responsible for leading Sym-Tech’s Sales teams in Eastern Ontario and Eastern Canada. Additionally, he and his Learning and Development team are responsible for the creation and delivery of F&I industry training content nationally to automotive specialists and Sym-Tech employees alike.
With over 22 years of automotive industry experience, Derek brings a wealth of knowledge and experience to his role at Sym-Tech. In addition to previous cross-departmental Sales and Management dealership roles, Derek previously operated as a General Manager at a multi-dealership group and as a Partner of an automotive dealership.
Derek is fluently Bilingual. His educational background includes the Automotive Program at Georgian College and Marketing at York University.
As Vice President for Western Ontario and Western Canada, Chris is responsible for driving dealer performance within his division, setting and achieving business objectives and actively participating in new business acquisition.
Chris brings with him over 15 years of experience in the automotive field. Prior to joining Sym-Tech, Chris built an impressive resume with experience in dealership operations, creditor insurance, re-insurance, manufacturing and logistics.
Chris holds a Bachelor degree in Automotive Marketing Management from Northwood University in Michigan and a Business Administration Diploma in Automotive Marketing from Georgian College.
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